Retail training
Training the teams who bring your brand to life in store.
We train the teams of your distributors and sales networks in the fundamentals of retail: product knowledge, advisory approach, sales techniques, customer experience and merchandising.
Training designed around your brand, your products, your commercial challenges and the realities on the ground.
Perfume, beauty, watch and luxury brands, distributors and retailers.
Your products are sold by teams you do not recruit directly.
The quality of their advice, their command of your brand world, their ability to identify customer needs and the way they present your products can directly shape the in-store experience.
Our role: to give teams the right reflexes to represent your brand better and serve their customers better.
- Audience
- Sales advisers, distributor teams, promoters and retail teams
- Format
- Individual or group sessions, in store, in a training room or directly within your networks
- Area
- Across mainland France
Our approach, applied to training.
Effective training goes beyond passing on a product script.
We work on the situations teams actually face in store, with a practical, immediately applicable approach.
- Needs analysis with your sales and training teams.
- Familiarisation with the brand world and products.
- Welcome, needs discovery and advisory techniques.
- Product arguments and handling objections.
- Sales and loyalty techniques.
- Customer experience and brand representation.
- Merchandising and product presentation.
- Field coaching and practical application.
- Mystery shopping or skills assessment, on request.
- Operation reporting to your teams.
What this service covers.
- Training advisers across a perfumery network.
- Product training ahead of a new product launch.
- Merchandising refresher ahead of a commercial operation.
- Sales technique training for a new brand team.
- Supporting a distribution network across several cities.
- Training sessions rolled out simultaneously in several stores.
Let's discuss your project.
A new range to launch, a network to train, teams to upskill or an operation to roll out across several cities? We build with you a set-up tailored to your brand, your objectives, your timetable and your distribution network. Luxury Partner Agency operates across mainland France, with centralised management and a roll-out adapted to each operation.